• Course Information

    Title: Marketing: Mastering the Process
    Category: Business Management and Organization
    Field of Study: Communications and Marketing
    Course Code: M014-0339
    CPE Credits: 11.0
    Price: $74.95
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Description

Description:
This course teaches you key components of marketing strategy and tactics including: identification, analysis and selection of target markets; development of product/service lines; pricing; distribution systems; advertising and promotions; service marketing; and international marketing. Major forces impacting marketing strategy, such as consumer behavior, competition, and regulating forces, are discussed. Also covered are marketing information systems, search-related marketing, interactive marketing and E-commerce, and multichannel marketing.

Delivery Method: Online Interactive Self Study

Level: Overview

Prerequisites: None

Advanced Preparation: None

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Course Details

Author: Delta Publishing

Category: Business Management and Organization

Field of Study: Communications and Marketing

Passing Score: 70%

Publication Date: 06/08/2017

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Objectives

Objectives:
Chapter 1: Introduction to Marketing
1. Recognize the definition of the marketing management concept.
2. Identify the four P's of the marketing mix.
3. Define customer relationship management (CRM).

Chapter 2: Marketing Research
1. Characterize and discuss the nature of marketing research.
2. Recognize different techniques for gathering data for marketing research.

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Profession

NASBA: Yes

QAS: Yes

CPA: Suitable for all CPAs

IRS: No IRS credit for Enrolled Agents.

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